This is a rough layout of a complete Facebook Canvas ad campaign for the Credit Recovery Program. Stock photography samples were used, so watermarks are still visible.

1. Four Facebook Mobile News Feed Ads

The audience must be convinced to tap a mobile news feed ad to experience the canvas ad.  Here are four news feed ads created to achieve attention and interest among the target audience.

2. Facebook Canvas Ad

The ad below first visualizes the benefit to increase interest and desire for the Credit Recovery Program solution. 

Then it explains the process  briefly to enhance credibility.

It concludes with a strong call to action, completing the sales process to generate a click to the application landing page.

Tilt images are used to maximum immersive effect.  A carousel with tilt images displays the vehicles in beauty shots. The viewer swipes to go from one shot to the next.

Header appears at the top of the screen.

Below, the headline is visible immediately. The phone can be tilted to enjoy the full image.

Below, the photo and text build conviction.

Text block for transition.

Carousel below--tilt phone to view each complete beauty shot.

Link button to close.

Testimonials for those who need more proof.

Final close.