Agency Resource architects brands
that inspire people and make life better.

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Brands are built
when people decide who to trust.

“Both strategy and creative can be brilliant, but never apart from one another.
Greatness is achieved when they are soulmates. As a strategic consultant for agencies,
I expose insights to feed strategy and catalyze great creative.”

— , Founder and CEO of Agency Resource

How has Agency Resource
redefined the brand skyline?

In the cases below, strategy and creative teamed up to help great brands earn trust.

Featured

We made imaging sharper.

A distributor of advanced radiological equipment wasn't appreciated for their expert consulting. We scanned their brand and wrote a new prescription.

You don’t expect much from a distributor beyond delivery. But this company adds tremendous value to the selection and installation of advanced equipment. We made that the essence of their brand. You get the picture.

We made painting fem.

A national home center wanted to become the place where women buy paint. A major paint manufacturer wanted to help.

Partnering with both the paint manufacturer and the home center, we introduced a new paint in a new way. We imagined splendidly inspirational media throughout the customer experience. Visualizing elegant decorating ideas within emotionally powerful themes, we created a brand women loved, including a stunning, award-winning color selection display at the point of purchase.

We made care healthier.

A healthcare company with an overly technical name needed a new brand. Our approach was quite the cure.

The company’s moniker had become a liability. Yet their brilliant work was saving lives through better analysis of pharmaceutical research. We gave them an appropriately transcendent name, and, well, everyone felt better.

We made data big.

Can anyone make sense of an ocean of business data? Ahoy, Mate. Our client can navigate those treacherous waters.

With an army of statistical geniuses and software experts, our southeastern US client let us develop a global marketing plan to establish their surpassing credibility in business analytics. We were their navigator on a voyage to new opportunities.

We made bowling boss.

Bringing bowling into the modern age was long overdue. So we did that.

The bowling industry depends on the national association to market the sport. Since the association depends on membership for survival, we interviewed members and created the coolest membership benefits ever, taking an important first step in transforming the image of the sport.

We made lubricants slick.

How relevant is a company that makes industrial lubricants? They make all the difference in the world.

This Chicago area manufacturer just needed someone who could highlight the company’s innovative work that reaches into so many meaningful applications, from tractors to rocket engines. We knew they had the right stuff.

We made protection surge.

When an electric utility behaves as if they care, it can come as quite a shock. Our client wanted to build their brand by offering the best in surge protection--much needed in lightening-plagued Florida.

Our direct mail campaign for this energy company was so competitive and customer-focused, it blew a few transformers. The program surpassed even optimistic projections of customer response. Kaboom!

Agency Resource architects brandsthat inspire people and make life better.

Brands are built when people decide who to trust.

How has Agency Resourceredefined the brand skyline?